Last Updated: 2 November 2026
1. Introduction
Welcome to Vertical Hydro Farms.
Vertical Hydro Farms (“we”, “us”, “our” or “the Company”) respects the privacy of visitors, customers and individuals who interact with our website, products and services.
This Privacy Policy explains how we collect, use, store, process, disclose and protect personal information when you visit https://verticalhydrofarms.com, purchase products, submit enquiries or communicate with our team.
By accessing or using our website, you acknowledge that you have read this Privacy Policy.
We are committed to handling personal information responsibly and in accordance with applicable Indian laws, including the Information Technology Act, 2000, applicable rules and the Digital Personal Data Protection Act, 2023, as and when its relevant provisions become applicable.
2. Information We Collect
We may collect the following categories of information.
2.1 Personal Information
When you place an order, register an account or contact us, we may collect:
- Full name.
- Mobile number.
- Email address.
- Billing address.
- Shipping and delivery address.
- City, state and PIN code.
- Account login information.
- Communication and enquiry details.
2.2 Order and Transaction Information
When you purchase products, we may collect and maintain:
- Products purchased.
- Order identification number.
- Purchase date and time.
- Order value.
- Payment status.
- Invoice and transaction references.
- Shipping and delivery information.
- Return, replacement and refund records.
We do not intend to collect or store complete debit card, credit card, UPI PIN or banking passwords. Such sensitive payment credentials are handled by the relevant payment service providers.
2.3 Technical Information
When you visit our website, certain technical information may be collected automatically, including:
- IP address.
- Browser type and version.
- Device information.
- Operating system.
- Website usage information.
- Pages visited.
- Referral sources.
- Cookies and similar tracking technologies.
2.4 Communication Information
If you contact us through email, telephone, WhatsApp, website forms or other communication channels, we may retain relevant communications to respond to enquiries, provide customer support and maintain service records.
3. How We Use Your Information
We collect and use personal information for legitimate business purposes, including:
- Processing and confirming customer orders.
- Delivering purchased products.
- Generating invoices and maintaining transaction records.
- Processing eligible cancellations and refunds.
- Providing customer service and technical assistance.
- Responding to enquiries regarding hydroponic towers, nutrients and accessories.
- Providing installation and product usage guidance.
- Sending order confirmations and delivery updates.
- Preventing fraudulent transactions and unauthorised activities.
- Improving website functionality and customer experience.
- Maintaining business, accounting and legal records.
- Sending promotional communications where permitted and, where required, with your consent.
We will not use personal information for purposes materially unrelated to the purposes explained in this policy without an appropriate lawful basis.
4. Sharing of Personal Information
We do not sell or rent customers’ personal information to third parties.
However, information may be shared with service providers where necessary to operate our business.
These may include:
- Payment gateways and payment processors.
- Courier and logistics companies.
- Website hosting providers.
- Website maintenance and technical service providers.
- Email and communication service providers.
- Analytics and website performance services.
- Accounting and invoicing service providers.
- Government authorities or law enforcement agencies where legally required.
Such providers may process information only to perform their relevant services, subject to applicable contractual and legal requirements.
5. Payment Security
Payments made through our website may be processed through authorised third-party payment gateways.
Payment information is transmitted through the relevant payment provider’s systems.
We do not request customers to share their UPI PIN, card PIN, banking password or OTP through email, telephone or WhatsApp.
Customers should complete payments only through authorised payment channels displayed on our website.
6. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Maintain shopping cart functionality.
- Remember website preferences.
- Improve website performance.
- Understand visitor behaviour.
- Measure website traffic.
- Improve marketing and advertising effectiveness, where applicable.
You may manage cookies through your browser settings.
Disabling certain cookies may affect some website functions, including shopping cart and checkout functionality.
Where required by applicable law, we will obtain appropriate consent before using non-essential tracking technologies.
7. Data Storage and Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- Order fulfilment.
- Customer support.
- Warranty and product-related claims.
- Accounting and taxation requirements.
- Legal compliance.
- Fraud prevention.
- Dispute resolution.
Certain transaction and financial records may need to be retained for periods prescribed by applicable laws.
When information is no longer required and there is no legal reason to retain it, we will take reasonable steps to delete or anonymise it.
8. Data Security
We take reasonable technical and organisational measures to protect personal information against:
- Unauthorised access.
- Accidental disclosure.
- Data loss.
- Unauthorised modification.
- Misuse.
- Destruction.
However, no electronic transmission or internet storage system can be guaranteed to be completely secure.
Customers are responsible for maintaining the confidentiality of their account credentials and for notifying us if they suspect unauthorised access.
9. Customer Rights
Subject to applicable Indian law, customers may have the right to:
- Request information about personal data being processed.
- Request correction of inaccurate personal information.
- Request updating of incomplete information.
- Request deletion of personal information where legally permissible.
- Withdraw consent where processing is based on consent.
- Raise grievances concerning personal data processing.
- Nominate another individual where such right is available under applicable law.
Requests may be submitted through our official contact details.
We may request reasonable verification before acting on a request.
Certain information may need to be retained where required by law or necessary for legitimate legal and business obligations.
10. Marketing Communications
We may send promotional information regarding:
- New hydroponic products.
- Tower systems.
- Nutrient solutions.
- Product offers.
- Discounts.
- Gardening information.
- Company updates.
Where required, such communications will be sent only after obtaining appropriate consent.
Customers may opt out of promotional communications by using the unsubscribe facility, where available, or by contacting us.
Opting out of marketing messages will not prevent us from sending essential transactional communications relating to existing orders.
11. Third-Party Websites
Our website may contain links to external websites, payment gateways or third-party services.
We are not responsible for the privacy policies, content or security practices of independent third-party websites.
Customers are encouraged to review the applicable privacy policies before providing personal information to those services.
12. Children’s Privacy
Our website and products are intended for general customers and are not specifically directed towards children.
We do not knowingly collect children’s personal information in violation of applicable Indian law.
Where parental or guardian consent is required by law, we will follow the applicable requirements.
13. Data Breaches
If a personal data breach occurs, we will take appropriate steps to investigate, contain and address the incident.
Notifications to affected individuals and relevant authorities will be made where required by applicable law.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality or applicable laws.
The updated version will be published on this page with a revised Last Updated date.
15. Contact Us
For privacy-related questions, requests or complaints, contact:
Business Name: Vertical Hydro Farms
Website: https://verticalhydrofarms.com
Email: support@verticalhydrofarms.com
Phone: +91 93803 60225
Business Address: Bangalore, India
We aim to review and respond to privacy-related requests within a reasonable period and within any applicable statutory timelines.
By using our website, you acknowledge that you have read this Privacy Policy.